It's quite staggering to hear a top advertising boss owning up the coming reality of the end of consumer culture.
“All our instincts as clients, agencies and media owners are to
encourage people to consume more – super consumption,” he told one
conference. People have become used to:
“the aspiration that you should consume more; the aspiration that you
should have a bigger car; the aspiration that you should have a number
of holidays, bigger houses and multiple houses. “
..."Our view, which is counter to what you expect our industry to argue, is that conspicuous consumption is not productive, and should be discouraged.”
Thanks to Pete for the tip.
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