A sustainable future: The ultimate purpose for social media?

Will has kicked off what promises to be an interesting discussion about purpose on the Nixon McInnes blog, posing the question 'What is social media for?'.

We want to think BIG with this, and I reckon that the place to start is in considering how we can work towards a sustainable future.

This TED video is an inspiring introduction to the subject. Please check it out then head over to the NM blog and leave your thoughts in the comments.