At a workshop that we gave to a client recently, partner in crime Ivan Pope positioned social networks as follows (this isn't word for word, but I think it's true to Ivan's thinking and I'm sure he'll correct me if I'm wrong!):
MySpace is like an old-fashioned vision of the future: Heavy machinery; mechanical; steam-powered; clunky; and basically a bit broken.
And he described Facebook as the "fascist dystopia" of social networking, although looking at that Wikipedia definition, I think anti-utopia might be more appropriate, since Facebook tries hard to convey that its interests are with its population (users.)
So the question everyone's asking is: When will we get a truly democratic, open social network?
Part of the answer lies in social networks opening up more. TechCrunch has reports that Google is planning on using its social network Orkut as a basis for a Facebook-beating social networking platform that's much more open and able to integrate with other networks. A platform where you would be able to create applications that leverage the Orkut social
network without having to build the application INSIDE of Orkut itself,
like you do with Facebook.
This is potentially big news, but it only goes part of the way towards utopia because despite being more open the problem is that its still controlled by one company.
The thing is, I doubt very much that users will care. They certainly don't care about Facebook being a 'fascist dystopia' because its so much more open and flexible than anything they've had before. And I reckon they'll care even less about the lack of TRUE democracy on an even more open platform run by Google, a brand they probably already trust.
So does it really matter? I think it does. I think that social networking infrastructure and protocols need to be as open and free as the glue that already binds the Internet together: DNS; TCP/IP; HTTP; Email etc. To accept that control of what will be a key part of how we use the Net in the future resides with any one company just FEELS plain wrong.
What do you think?
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