How to sell without selling

Alex Kjerulf posted some great questions to ask in a job interview today. It's worth a read if you're job hunting and food for thought for employers, but I was more interested in one of his earlier posts which he referenced. This one was about how to run 'happy' sales meetings.

I love the selling aspects of my job but I'm just not into pitches, presentations and all that jazz (don't even get me started on tendering!) The best way to sell (for me anyway) is to:

• have a conversation;
• listen;
• be honest;
• give away as much knowledge as you can for free

...and if all of that goes well, then why wouldn't someone buy from you?

Anyway, back to work... only 2 days left of the month and I have a sales target to hit! :)